Skills › Marketing › Competitor Page Audit

Competitor Page Audit

Audit a competitor's web presence: their search rankings, actual page content, and recent news — all in one workflow.

Superpowers: handler_marketing · handler_research · handler_monitor · handler_generate

When to use: You need to understand what a competitor is doing, how they position themselves, and what press they're getting.

Steps

See what they rank for

Superpower: handler_marketing

POST /v2/superpowers/handler_marketing
{
  "task": "serp",
  "query": "site:competitor.com OR "competitor brand""
}

Replace competitor.com and competitor brand with actual values.

Read their homepage and key pages

Superpower: handler_research

POST /v2/superpowers/handler_research
{
  "task": "read",
  "url": "https://competitor.com"
}

Also read /pricing, /about, or any key landing pages to get their full positioning.

Find similar companies

Superpower: handler_research

POST /v2/superpowers/handler_research
{
  "task": "similar",
  "url": "https://competitor.com"
}

Useful for finding the full competitive landscape beyond just the primary competitor.

Get recent news and press

Superpower: handler_monitor

POST /v2/superpowers/handler_monitor
{
  "task": "news",
  "query": "competitor brand name funding product launch"
}

Summarise into a competitive snapshot

Superpower: handler_generate

POST /v2/superpowers/handler_generate
{
  "task": "chat",
  "prompt": "Produce a competitor snapshot for [Company]. Sections: Positioning (what they claim), Product (from page content), SEO Footprint (what they rank for), Recent Moves (news), Similar Alternatives. Data: [results from steps 1-4]"
}

From previous steps: Combine SERP data (step 1) + page text (step 2) + similar sites (step 3) + news (step 4) → inject into prompt.

Outcome: Competitive snapshot: positioning, product details, SEO footprint, recent moves, and alternative players.

Fetch this skill via API

GET /v2/skills/competitive-page-audit
Authorization: Bearer sk-hndlr-...